Rationale

My topic was locations to have a picnic in Wellington, including spots such as Waitangi Park, the Botanic Garden and Mt Vic. I wanted to create a calm, subtle and relaxing feeling and give in my brochure a simplistic and clean look.

How I went about portraying this was through using a little amount of black, only using it for text, and using bright and warm colours, trying to portray the feeling of a picnic on a warm day. I personalised each picnic spread by having different images of the site and also different icons that relate to that location. I also tried to include a picnic basket in each spread to reiterate the idea of having a picnic.

What I learned through this process was that keeping up with work and also the work blog is important. I also became more comfortable with Indesign throughout this assignment.

Week 6

On Monday the tutors looked at my work and suggested Find another way to include the picnic basket in my spreads, as my attempt to include a picnic basket were clashing with the rest of the look of the spread. They also said that I should try include a third layer to further personalise each spread.
I Decided to include icons at the bottom of each spread that have a relationship with each site and spread topic.

Week Five

This week I began work on making the map for my 3 locations. what I wanted to do trace over roads, public parks and water to show the city. I played with the idea of using an icon of a picnic basket to point out my three picnic locations, but ultimately I decided to use different coloured circles to represent different locations. 
I have decided that the illustration I was going for is not working in my brochure and have begun removing those elements from my work and working more with image and icons in my brochure, almost completely changing the look of my brochure yet keeping the soft and subtle look my previous work had.

Week Four

This week on Monday we had interim presentation where we looked at everyone's work. It was nice to see how other people have reacted to the brief. We also got into pairs and gave feedback on our work and what we can do to improve it. 

What I got from this was that I needed to make it more obvious that my locations are for a picnic. Also to add more colour to one of my location spreads. I have continued to develop my location spreads and fine tune the look and feel of my brochure.

Week Three

This week we began to brainstorm how we want to layout the spreads for and did this by using the thumbnail handouts provided by the tutors. We were tasked with showing on these thumbnails what we would do with the text using the columns on the thumbnails and how they work with the imagery we intended to use for our spread. Jason gave me a starting point of how I could layout my text and imagery and I continued on from there. I am still looking at design artist models. 
I am working towards creating 2 destination spreads and the topic overview for the interim presentation, following the artist model styles I have been looking at. 
I am interested in including illustrations in my design. Not so much hand drawn illustration but tracing over images on a computer.

Week Two

This week we were tasked with doing a series of quick sketches of the look of our site, and also aspects and feelings of our site. We were required to use different materials such as pencil, pen and charcoal. We had a limited amount of time to do each sketch which forced me to think and work quickly. 
I then continued to research my sites, and then changed one of my sites, which was Central Park, to the Botanic Garden. 
This week we were required to put together collages of our sites and look at visual styles we liked. 
We were then tasked with looking at design books and finding layouts that show certain adjectives that the tutors provided. This helped me seeing how some designers went about expressing different feelings and looks in their works. 
I will continue to play with collage and finding the right style for my brochure.

Week One

This week began work on our first assignment. This assignment required us to create a 12 page brochure that promotes 3 activities or destinations in Wellington. In class on Monday after the lecture we got in groups and brainstormed possible activity destinations in Wellington. These destinations had to relate to one of three categories which were Sports and Recreation, Food and Drink and Arts and Culture. I was initially interested in picking good swimming locations within Wellington, but then I decided to look at locations to have a picnic. 

I then started work on my matrix which i did on tourist attractions, good swimming spots and best picnic spots, the later of which i have chosen to do my brochure on. I also started to research possible locations for picnic sites, which are Waitangi Park, Central Park and Mount Victoria.